Sun 4 Fun uses your personal information to provide you with any new features, destinations, or special offers which we think may be of interest to you. We may also use your information for internal administration of a booking and for analysis. We may need to disclose your information to third party providers of flights and tour services. However, we respect our customers' privacy and do not sell, rent, trade or give away any of your personal information for any purpose. Sun 4 Fun is a trading name for Dive Blue Horizon is registered on the UK Data Protection Register in the UK.


For the purposes of the Data Protection Act 1998,

we, Dive Blue Horizon are a data controller. In order to

process your booking, and brochure requests, provide

your holiday arrangements and to help us provide you

with a more personal service, we need to collect certain

personal details from you. These details will include,

where applicable, the names and contact details of

party members, credit/debit card or other payment

details and special requirements, such as those relating

to any disability or medical condition, which may affect

your chosen holiday arrangements and any dietary

restrictions which may disclose your religious beliefs.

If we need any other personal details, we will tell you

before we obtain them from you.

We need to pass on your personal details to the companies and organisations who need to know them so that your holiday can be provided (for example your airline, hotel, other supplier, credit/debit card company or bank). Such companies and organisations may be outside the European Union if your holiday is to take place or involves suppliers outside these countries.

We and other companies in the Cox & Kings group (“Group Companies”) would also like to store and use your personal details for future marketing purposes (for example, sending you a brochure or details of a promotion including by email). All details you give us in connection with your booking (including those relating to any disability or medical condition or your religious beliefs) will be kept by us but we and our Group Companies will use only names and contact details for marketing purposes (unless you have asked us not to).

We may also send you promotional information about selected third parties’ products and services that may be of interest to you. When this happens, we remain in control of your data and it will not be shared outside the Cox & Kings group.

Occasionally we hire other companies to provide services on our behalf, for example mailing information to our customers.  We only provide those companies with the personal details relating to our clients which they require in order to deliver the service. They are prohibited from using that information for any other purpose. We will ensure that anyone to whom we pass your details for this reason agrees to treat it with the same level of protection we are obliged to provide.

If you do not want us to do any or all of these things, please let us know as soon as possible. 

Except where expressly permitted by the Data Protection Act, we will only deal with the personal details you give us as set out above unless you agree otherwise. We have appropriate security measures in place to protect this information. 

You are generally entitled to ask us (by letter or e-mail) what details of yours are being held or processed, for what purpose and to whom they may be or have been disclosed. We will charge a fee to respond to such a request. We promise to respond to your request within 40 days of receiving your written request and fee. In certain limited circumstances we are entitled to refuse your request. If you believe that any of your personal details which we are processing are inaccurate or incorrect please contact us immediately.

As our privacy statement may change due to developments in the law, we would encourage you to reread our privacy statement from time to time so that you are aware of any changes in how we gather and use personal information.